Twitter Companies Extra Credit

On twitter, I tweeted to five different of my favorite companies: Lululemon, Chipotle, Cold Stone, Netflix, and Gordos. Two out the five companies replied to me and four out of the five companies favorited my tweet. While not all of the companies actually wrote me a personal response, the majority of the companies acknowledged my tweet and took time to like the tweet. One of my main strategies in obtaining the responses I received was to make a suggestion for improvement. For example, I tweeted to Chipotle: "I'm always in the mood for a Chipotle burrito but too bad I broke my foot and can't drive there! You guys should connect to uber eats!" By creating a suggestion for Chipotle, I actually discovered that Chipotle runs a separate service called "Chipotle delivery" which personally delivers Chipotle straight from the restaurant! Most companies will reply if the consumer is uniformed of a new aspect that improves the product or if the consumer is giving the company helpful advice. In this case, I was uniformed of the new Chipotle delivery service that will now allow me to order my burritos to deliver to me. Another way I was able to receive a response from these companies was by complimenting or positively advertising their product. Three out of my five companies I directly complimented, giving them positive advertisement. All three of these companies either replied to me or at least liked my tweet. For example, I tweeted to Lululemon, "I'm obsessed with your apparel! I LOVE you lulu". Lululemon replied to me saying "The feeling is mutual, Isabelle." It was very interesting to see how Lulu recognized my comment and replied to me due to my comment being very positive. Companies tend to be very attracted to both positive and helpful feedback and love to use it as ways to advertise their brands.