Logical Fallacy: Hasty Generalization AND False Causation

This advertisement displays a perfect example of Hasty Generalization. The advertisement makes a generalization between the hamburger being bad, so all other meat is bad and therefore considered "child abuse". The advertisement displays a photo of a seemingly overweight child eating a stereotypical unhealthy food (a hamburger) in order to correlate the burger with the child in the photo's weight gain. The assumption can not be made that just because a burger is unhealthy for you, that all other meat would also be considered unhealthy and "child abuse". This advertisement is targeting parents who feed their child meat and are not currently vegan. However, it can't be assumed that going Vegan will necessary make you "fight the fat". There are plenty of Vegan-friendly unhealthy foods that can increase the fat on your body. However, the pro-vegan advertising company hopes that viewers will associate the overweight child with burgers, the burgers with meat, and therefore meat with fat; This association is also causing a false cause or post hoc fallacy. The aggressive choice of words such as "child abuse" could help capture the viewer's attention but isn't safe to assume that feeding your child unhealthy food could be considered child abuse. The word choice also elicits parent's emotions and fear that continuing to feed their child meat could cause them to be as over weight as the young boy portrayed in the advertisement.