Personalities Blog 3/25

This week, I examined several music artist's twitter accounts and discovered the unique ways they express themselves through social media. It was interesting to analyze how each artist represented themselves through their social media accounts. A few of my personal favorite artists I focused on were Selena Gomez and Ed Sheeran.

Selena Gomez has redirected her brand to focus on an expressive, self-empowering movement. She tweeted a few clips from her recent music video WOLVES in order to connect with the viewers visually. Selena is depicted alone in her music video preview clip and expresses herself with confidence by the way she approaches to fall into a deep pool. Selena's isolation and confidence to fall into the pool could potentially reveal to viewers the importance of independence and trust within yourself to fall without fear. Selena hopes viewers will recognize this rhetorical allusion between trusting yourself and with trusting to fall into the deep end of the pool without fear. Twitters ability to attach video clips to the user's profile allowed Selena to create this visual connection with the brand she is attempting to embody. Without the visual video connection, viewers may have not been able to feel the mood and identify the brand Selena is focusing on. Selena clearly gives her brand a raw, authentic taste to viewers. Selena portrays her vulnerably and inspirationally to all her fans.

Ed Sheeran emphasizes a free-spirited and adventurous brand from the way he writes his lyrics to the way he portrays his social media account. Ed Sheeran has been recently promoting his worldwide tour with a few promo clips on his twitter account. More specifically Ed Sheeran posted a clip where he identified each place his tour was going to remind viewers how easy it is to travel the world and take new adventures. Ed Sheeran’s rhetorical allusion to traveling the world through his tour promo clip was aimed to get viewers to pack a bag and travel to one of his world-tour concerts. Ed Sheeran’s adventurous brand brings inspiration and hope to all his viewers about world travel and discovery. Ed Sheeran also utilizes Twitter’s ability to attach video clips by pinning this tour promo video clip to his twitter profile. This video clip provided an excellent form of visual connection to viewers on Ed Sheeran’s twitter account. Through the way Ed Sheeran presents his lyrics, his twitter account and himself, he portrays a successfully authentic brand. Ed Sheeran successfully gives all of his fans inspiration and passion through his work.